An Exploration in Responsible Design
This idea was sparked by an image found in a fail blog where there are two bottles of dietary supplements, one is melatonin and says “Relax and Sleep” and the other is a colon cleanser. What makes it a fail is the design on the bottles is exactly the same.
I took ten dietary supplements from a well known store brand and redesigned the packaging to promote clarity and accessibility.
Sketches/Ideation
Development
Prototyping
Revisions
Final Designs
Note: Kroger is in no way affiliated with this project. The Kroger name and logo were used in accordance with section 107 of the Copyright Act (Fair Use).