One of my first assignments at A1 Garage Door Service involved recruiting. Leadership wanted to target candidates working in adjacent careers, who would be able to make a seamless transition to their new role. Working with a photographer and writer, I created a series of five rack cards speaking to these audiences. Given minimal direction, I designed cards with similar-but-different colors and hero images. While each stands on its own, collectively, they follow the same layout style and branding guidelines.
