A1 Garage Door Service hosted the Vertical Track event for garage door company owners in November 2021. Marketing efforts were initially assigned to the co-sponsoring organization, but six weeks before the event, the event had no identity and only six attendees were registered.
Our content marketing team stepped in to help. I developed an event logo and branding used across digital, social, and print platforms. In collaboration with our content manager, I also produced print advertising, banners, event programs, and more.
In the end, more than 160 people attended the event. While this success represented a team effort, my design work ensured a consistent image and added a level of legitimacy and professionalism to the event.
